Service & Experience Designer

I'm Jess, a service and experience designer. I work on public services, digital platforms and brands, and I turn complex systems into experiences people can use.

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Currently · North East Lincolnshire Council Available for service design, experience design and research roles
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About

I design services and digital products, from the systems behind them to the experience people have.

At a council I lead work on digital inclusion, case handling and the digital platform review. Before that I built a restaurant brand and its digital presence, and led the handover of a franchise group. I also design interfaces and brand systems in my own time. I built an AI-assisted readability tool that is now shaping content across three programmes, and Map, Trace, Test, Transfer, a method of my own for working through complex systems. I like work that starts with how people actually behave, and ends with something that ships.

Good design is easy to use and just as easy to run. I try to get both right.

Education

Bachelor of Arts (Hons)

Business Design · Istituto Europeo di Design, Barcelona

First Class Honours

 

Bachelor of Arts, Honours

University of British Columbia, Vancouver

Speaking

Connected Britain · Sept 2026

Keynote, Regional Development Stage · Digital Inclusion Phase III: Behavioural Systems Mapping, with DSIT

 

SOCITM · May 2026, Leeds

Digital Inclusion Programme, Phase II

Connect on LinkedIn ↗ info.jessicaissa@gmail.com ↗
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Selected Work

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03 / Skills

Service design · Systems mapping · User research · Prototyping and testing · Interface design · Workshop facilitation · Accessibility · Brand systems · Prioritisation