I start with
how people actually behave.

I design services and digital products, from the systems behind them to the experience people have.

At a council I lead work on digital inclusion, case handling and the digital platform review. Before that I built a restaurant brand and its digital presence, and led the handover of a franchise group. I also design interfaces and brand systems in my own time. I built an AI-assisted readability tool that is now shaping content across three programmes, and Map, Trace, Test, Transfer, a method of my own for working through complex systems. I like work that starts with how people actually behave, and ends with something that ships.

Good design is easy to use and just as easy to run. I try to get both right.